Contact: 9133199222 Email: shivamtech17@gmail.com


OUR FEATURES:
1. COMPLETE PRACTICAL ORIENTED TRAINING
2. WEEKEND EXAMS
3. WE EXPLAIN REAL TIME SCENARIOS
4. INTERVIEW PREPARATION
5. DAILY INTERVIEW QUESTIONS
6. 100% JOB ORIENTED TRAINING
7. Resume Preparation

    
     
    
     

Digital Marketing Course Content


• What is Digital Marketing?
• Difference Between Traditional and Digital Marketing?
• Benefits of Digital Marketing?
• Career Opportunities in Digital Marketing
• Digital Marketing / Online Marketing / Internet Marketing --- Difference
• Digital marketing---Types & Functions
• How to build Online Marketing Plan
• Digital Marketing Process
• How to increase Visibility and People Engagement
• Traffic Generation Techniques

 

SEO (Search Engine Optimization)
• Introduction to SEO
• What are Search engines and How Search Engines Work
• Search Engine Algorithms and Latest Updates
• Keyword Research
• Purpose of website analytics
• How to choose Website Analysis Tools
• Installing Google Analytics in website
• Competitive Analysis
• Domain Registration and Hosting Plans
• Keyword Placement
• SEO Content Writing and Rewriting
• Google Webmaster Tools
• Sitemap Creation
• Robots.txt File Creation
• Google Updates and their effects in website Rankings.
• Onpage Optimization strategies
• Anchor Text backlink generation techniques
• Whitehat and BlackHat SEO Techniques
• SEO plans and Strategies for local and Global Customers

 


OffPage Optimization
• Introduction to Free and Paid Marketing
• What is Search Engine Marketing?
• What is Link Building
• Advantages and Disadvantages of LinkBuilding
• Difference Between Search engines and Directories
• Directory Submission Techniques
• Classified Postings
• Press Release Postings
• Article Posting Techniques
• Forum Postings
• Advantages and Disadvantages of Forums
• How and when to Participate in Groups
• Trade Fairs and Tradelead Postings
• Participating in Questions and Answerssites
• What are DoFollow and NoFollow Links
• Link Wheel Techniques
• Video Marketing
• Image Marketing



SMO (Social Media Optimization)
• Introduction to social media optimization and SocialMedia Marketing
• How to GooglePlus Accounts
• Tips and Strategies in Promoting Your Website in GooglePlus Accounts
• Twitter Marketing
• Facebook Marketing
• Facebook for Business,Advantages and Disadvantages
• Linked in Accountcreation and Linkedin Marketing
• Social Bookmarking Sites
• Advantages and Disadvantages of Submitting your website to Social bookmark
ingSites
• Pinterest,Stumbleupon,Reddit,Delicious promotion and Marketing
• Document Sharing Websites



SEM (Search Engine Marketing)
• Introduction to Paid Marketing
• Google Adwords Account Creation
• Types of PPC Campaigns



Adgroup and Keyword Setup Plans
• PPC Bidding Strategies & Techniques
• Google Adwords AdFormats
• Quality Score Optimization
• Search Ads and Display AdCampaigns
• AdConversion Techniques
• Keyword Planner Tools
• Display Planner Tools
• Conversion Tracking
• Guidelines to Adwords Certification
• Pay PerClick,PayPer Conversion,PayPer Acquisition
• Google Adsense
• Online Advertising Networks



Social Media Marketing
• Facebook Marketing
• Facebook Campaigning
• Linkedin
• Linkedin Marketing & Campaign
• Twitter
• Other Social Media tools & Websites



Blog Marketing



Email Marketing



SMS Marketing




Affiliate Marketing
• What is Affiliate Marketing
• How to choose best Affiliate Websites
• Advantages and Disadvantages in Affiliate Marketing



Online Reputation
• What is Online reputation management
• Why business needs online reputation
• How to define Your TargetArea and Market Segmentation
• Article marketing
• Social events creation techniques




Google Analytics Certification

 Google Adwords Certification



Who can do digital marketing course
• Students
• Webdesigning and development Companies
• Freelancers
• Marketing Professionals
• Online Marketing Companies
• MobileApp Development Companies
• House Wife
• Retired Professionals