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OUR FEATURES: 1. COMPLETE PRACTICAL ORIENTED TRAINING 2. WEEKEND EXAMS 3. WE EXPLAIN REAL TIME SCENARIOS 4. INTERVIEW PREPARATION 5. DAILY INTERVIEW QUESTIONS 6. 100% JOB ORIENTED TRAINING 7. Resume Preparation

Digital Marketing Course Content

• What is Digital Marketing? • Difference Between Traditional and Digital Marketing? • Benefits of Digital Marketing? • Career Opportunities in Digital Marketing • Digital Marketing / Online Marketing / Internet Marketing --- Difference • Digital marketing---Types & Functions • How to build Online Marketing Plan • Digital Marketing Process • How to increase Visibility and People Engagement • Traffic Generation Techniques

SEO (Search Engine Optimization)

• Introduction to SEO • What are Search engines and How Search Engines Work • Search Engine Algorithms and Latest Updates • Keyword Research • Purpose of website analytics • How to choose Website Analysis Tools • Installing Google Analytics in website • Competitive Analysis • Domain Registration and Hosting Plans • Keyword Placement • SEO Content Writing and Rewriting • Google Webmaster Tools • Sitemap Creation • Robots.txt File Creation • Google Updates and their effects in website Rankings. • Onpage Optimization strategies • Anchor Text backlink generation techniques • Whitehat and BlackHat SEO Techniques • SEO plans and Strategies for local and Global Customers

OffPage Optimization

• Introduction to Free and Paid Marketing • What is Search Engine Marketing? • What is Link Building • Advantages and Disadvantages of LinkBuilding • Difference Between Search engines and Directories • Directory Submission Techniques • Classified Postings • Press Release Postings • Article Posting Techniques • Forum Postings • Advantages and Disadvantages of Forums • How and when to Participate in Groups • Trade Fairs and Tradelead Postings • Participating in Questions and Answerssites • What are DoFollow and NoFollow Links • Link Wheel Techniques • Video Marketing • Image Marketing

SMO (Social Media Optimization)

• Introduction to social media optimization and SocialMedia Marketing • How to GooglePlus Accounts • Tips and Strategies in Promoting Your Website in GooglePlus Accounts • Twitter Marketing • Facebook Marketing • Facebook for Business,Advantages and Disadvantages • Linked in Accountcreation and Linkedin Marketing • Social Bookmarking Sites • Advantages and Disadvantages of Submitting your website to Social bookmark ingSites • Pinterest,Stumbleupon,Reddit,Delicious promotion and Marketing • Document Sharing Websites

SEM (Search Engine Marketing)

• Introduction to Paid Marketing • Google Adwords Account Creation • Types of PPC Campaigns

Adgroup and Keyword Setup Plans

• PPC Bidding Strategies & Techniques • Google Adwords AdFormats • Quality Score Optimization • Search Ads and Display AdCampaigns • AdConversion Techniques • Keyword Planner Tools • Display Planner Tools • Conversion Tracking • Guidelines to Adwords Certification • Pay PerClick,PayPer Conversion,PayPer Acquisition • Google Adsense • Online Advertising Networks

Social Media Marketing

• Facebook Marketing • Facebook Campaigning • Linkedin • Linkedin Marketing & Campaign • Twitter • Other Social Media tools & Websites

Blog Marketing

Email Marketing

SMS Marketing

Affiliate Marketing

• What is Affiliate Marketing • How to choose best Affiliate Websites • Advantages and Disadvantages in Affiliate Marketing

Online Reputation

• What is Online reputation management • Why business needs online reputation • How to define Your TargetArea and Market Segmentation • Article marketing • Social events creation techniques

Google Analytics Certification

 Google Adwords Certification

Who can do digital marketing course

• Students • Webdesigning and development Companies • Freelancers • Marketing Professionals • Online Marketing Companies • MobileApp Development Companies • House Wife • Retired Professionals